Week 9 Reading Reflection

1. What surprised me was the new marketing concept for entrepreneurs and how my generation is called Generation C. It says that customers are now the center of marketing, and I'm surprised our generation gets credit for being creative and connected. I think because we are so linked with social media that marketing is a much bigger deal for us. 
2. What confused me was Table 10.5 talking about the pricing for the product life cycle. The information seemed pretty simple but it would've been much for visually appealing with less words but pictures to describe the fluctuations in pricing.
3. The questions I would ask are: 1) How has social media impacted marketing (easier/harder? I would ask this because social media has become such a significant part of our lives, and I would want to know how to effectively use it if I ever owned a business. I would then ask: 2) How much do you think marketing really affects a business? Although this is an open-ended question, I would ask this because I think that marketing is sometimes looked at way to in-depth.
4. I agree with most of his points, but what I disagree with is just how much detail he went into. I think marketing is sometimes analyzed way too much and that it doesn't impact people as much as these researchers think.