Week 11 Reading Reflection

1. What surprised me was the different types of innovation such as disruptive, architectural, routine and radical. I never really broke down innovation into different sections; I just mainly thought of it as creativity and when that comes about. As a whole, I never realized how much goes on in research and development until this chapter.
2. What confused me was the idea of value-creating innovations because although I understand the definition, but it seems like common sense to me. I don't understand how there would be a different scenario because obviously imitators will enter your market which can affect your pricing and impact. 
3. If I could ask the author 2 questions, it'd be: 1) Are there certain industries/companies where crowdsourcing is beneficial? I would ask this because if I ever owned a company, I would want to know if this action would affect my impact positively or negatively. My second question would be: 2) What industries provide the toughest challenge for innovation? I would ask this because I would want to know possibly how businesses can or cannot significantly change. 
4. I didn't necessarily disagree with anything the author said, but I would've liked more concrete examples for things such as the crowdsourcing and non profit sections.