Week 10 Reading Reflection

1. Because I'm taking financial accounting right now, none of the material was surprising to me in what goes into a business. I was actually surprised how much in-depth accounting was actually in an entrepreneurship textbook.
2. The only thing I thought was confusing was in ratio analysis with vertical analysis vs. horizontal analysis. I've never heard of these terms and their explanation didn't seem to make sense to describe its purpose. 
3. If I could ask the author two questions, I would ask: 1) What is the most common way businesses go bankrupt? I would ask this because if I ever ran a business, I would want to know how to budge my money to prevent bankruptcy. I would also ask: 2) How significant are pro forma financial statements and balance sheets? I would ask this because I've never heard of these terms, and want to know their influence on the businesses upcoming decisions. 
4. I didn't disagree on anything the author said as it was all very straight forward definitions and analysis of businesses financial statements.