Week 7 Reading Reflection

1. What was surprising to me was that Daniel Yankelovich was studying market segmentation in 1964. I know I might seem young, but I feel like the technology back in the day was less than suitable for market research.
2. What confused me was the section on "The Drift into Nebulousness" because the dated reference was not only un-interesting, but I also couldn't find the direct connection and analysis to market research.
3. The questions I would ask the author are: 1) Based on the figure under "What's at Stake?" what is usually the best option for marketing your company? I would ask this because if I ever owned a business, I would want to know how to effectively market it. Then, I would ask 2) In this day in age, how much emphasis would you point on online marketing? I would ask this because this article was written in 2006, but I think that's outdated due to our technological advancements. 
4. The main place where I disagreed with him was his opinion on the un-importance of traditional demographic segmentation. While I agree with the opinions he outlines, I feel like these also factor the marketing strategy and consumer.