Week 4 Reading Reflection

1. What surprised me was that there are 4 phases in the creative process. It sounds contradictory because creativity, to me, is something that pops up out of your head from nowhere. Although, this section made me realize that there is a general step-by-step process for the most typical creative development.d
2. One thing I was confused with was under the principles of innovation section, the author said that innovators need to start small. I get that point because you shouldn't always be thinking of a world problem fixer, but I feel like this idea might prevent people from thinking of the big idea. It's confusing because the author then contradicts himself because then he says innovators should aim high for success.
3. If I were to ask two questions to the author regarding this chapter I would ask: 1) Which type of innovation is easiest and/or most successful? I would ask this because there's many different types of innovators, and wondering what they are like compared to each other. The next question I would ask is 2) Can entrepreneurs be successful if they are not really creative? I would ask this because although he says everyone can build their creativity, I think many entrepreneurs find other strategic ways in being successful. 
4. What I didn't agree with was the idea about developing your creativity through recognizing relationships. Not that I didn't agree with his point about it, but I think that ability is something more so natural than what you can build on. Although you can try and find those complementary pairs, I think people with great skills can be able to do that naturally and unconsciously.