Week 3 Reading Reflection

1. I think what surprised me was the chapter's emphasis on the dark side of entrepreneurship. Not that I found this information completely new to me, but I was surprised the detail and effort they put into that section. At the same time though, it was nice to see because you can't sugarcoat all of entrepreneurship because there are negative side effects. What I found most interesting that I never thought about before was the entrepreneurial ego which causes an overbearing need for control, sense of distrust, overriding desire for success, and unrealistic optimism. I thought this was a great point because it outlines what an entrepreneur needs to stay away from to be most successful. 
2. What I found most confusing was the section on entrepreneurial cognition. Although I understand entrepreneurs have a different mind-set on how they approach things, they started going too scientific and it seemed to lose my focus. It seemed very wordy when describing the cognitive adaptability and the metacognitive model and the differences between them. 
3. Are entrepreneur's innately born with the specified, typical characteristics? I ask this because I wonder if you can gain these qualities and become an entrepreneur over time or if it's a simple mind-set some people just don't have. Secondly, do you feel that this entrepreneurial ego actually helps entrepreneurs in certain situations/increases their success at all? I would ask this because although the 4 things he lists seem to be negative, I feel like those are the reasons why these people became entrepreneurs and boosted them to a level of success.
4. What I did not agree with was the figure on classifying decisions using a conceptual framework. I did not understand what the classifications of manifestation and codification meant in the diagram. Also, although I agree there's no clear cut answer to some problems, what's the point of defining a decision if each person has different ethics.